”Profitize Your Business™”
Step #1: The PYB Marketing Formula:
Superiority
Consumers and businesses want value; not the lowest price
Many businesses think their prospective buyers just want the lowest price. After all, the yellow pages and newspapers are loaded with ads that focus on price. However, national statistics show that what buyers really want, whether consumers or businesses, is value. Buyers want the best quality, fastest service, etc., at the best possible price. They want the most for their dollars.
The Internet has caused an explosion of new competition
Today, attaining results from advertising has become more challenging than ever. Businesses are faced with an explosion of new competition. The overwhelming number of consumer choices and lousy promotion has made buyers fed up with the level of noise raised by advertising that communicates little of value to them. They are tired of false promises and statements that fail to make products and services appear to be any better than their competitors’. Most people today are so busy they don’t have time for this nonsense. The Do Not Call Registry is an outgrowth of this consumer frustration and lack of confidence in what they hear.
The explosion of the Internet has raised the level of education and power of the buyer. Today, consumers surf the net to gain more knowledge prior to making buying decisions. They are in greater command of the purchase and require more from the advertiser before they will spend. Thus, buyers no longer need to trust advertising filled with platitudes, fluff and generalities. Yet, most advertising you see and hear continues to be loaded with this garbage. But due to the explosion of competition in almost all product and service categories, it’s hardly working. There is no wonder why marketing gurus like Al Reis, Seth Goddin and Sergio Zyman are saying advertising no longer works. In reality, advertising can work. It’s just rarely being done right.
The right way to make your business superior
So, what do you do? It starts by ensuring your business provides a product or service that is clearly superior to your competition. Superiority must be in terms of the quality of the product or service itself, and/or customer service... preferably AND customer service rather than OR. Also, the way in which you are superior must be perceived as being valuable to your potential buyers. For example, if your service is friendlier than your competitors' but your market is more concerned with the quality of your service, promoting friendly service might keep your cash registers empty. Therefore, you must first know exactly what would make your business perceived as being superior in a way that is considered valuable. Chances are you think you know the answers but would be surprised by the results a proper analysis reveals.
Step #2: The PYB Marketing Formula:
Grab Their Attention
The first thing any marketing or advertisement must do is capture the attention of your potential customers. This includes print ads, sales letters, flyers, radio commercials, television commercials, signage and Web sites and your Video Business Card (VBC). The way you do this is by pushing the biggest hot buttons your potential customers have. Hot buttons include the fears, frustrations, difficulties, pain and/or annoyances people possess in regards to selecting and using your product or service. If your product or service establishes a new category and fills a void, the hot buttons include the emotional issues people have regarding having a problem in which there has been no product or service to solve it.
Using Hot Buttons
Here’s an example. Here is an example of a business faced with stiff competition. The service is air duct cleaning’ for residential homes. Our results reveal that the biggest fear homeowners have is “being ripped off.” Therefore your headline might be: “5 ways to make sure your air duct cleaner won’t rip you off.” This headlines capture the attention of the prospect!
Writing headlines
There is much to know about writing headlines. Here is a quick checklist of some of the things to do and avoid:
Only use headlines that push hot buttons.
● Use emotion in your headline for greatest impact. Capture attention with emotion. Once you have their attention, present a logical solution.
● Once you have successfully captured their attention, you can only keep it if people believe you are going to provide useful information that will help them solve a problem and make a decision.
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auto repair) How to avoid choosing a repair shop that will overcharge you and mess up your repairs |
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(restaurant) 4 reasons why you should try our restaurant if you love eating out |
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(kitchen remodeling) Why our customers will invite you to see their kitchens |
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(computer consultant) Whose fault is it when your computers crash? |
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(financial planner) Within 6 months you’ll be laughing at money worries, if you follow our 12 step program |
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(dentist) 6 reasons why people dread going to the dentist and how we solved them all |
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These headlines capture attention and make it easy to create copy that will involve the readers, interest them and get them to take action.
Step #3: The PYB Marketing Formula:
Educate
You need to provide prospects with information they need so they can make an informed decision. Tell them what to look for and look out for in an accurate, specific and non-biased way. (You can be totally unbiased if your product or service is really better than your competition’s).
Describe your product’s or service’s general benefits, to make an informed decision. Because you don’t have time to tell them everything in an ad, give them an outline or hit on a few key points then hand them your Video Business Card, then you tell them how they can get more information.
YOUare the best choice to do business with. You MUST paint a clear picture of what to look for and look out for, or how to decide whether purchasing a new type of product or service would be a sound decision. This is done by writing a report, this positions you as an expert in your field. Only then will you achieve the level of trust and earned credibility to get people to buy from you. Your Video business Card brochure pdf button is crucial in delivering this important information to your new prospects. Your trained consultant will help create one for you.
Step #4: The PYB Marketing Formula:
State Your Case
You next step is to state your case for your product or service. Just like a trial attorney would present a case to a jury, you need to prove beyond a reasonable doubt that your product is clearly the best choice in terms of value. You base your argument on the hot buttons and needs of your target customer. As the marketer, you are the attorney and your prospects are the jury. If you present your arguments well backed up by hard evidence and proof, you get the business.
You need evidence
The kind of evidence you need on your Video Business Card varies depending on the type of product or service that you offer and the audience you are targeting. The types of evidence that are most effective to building your case you include Real Video Testimonials, Endorsements, Results, Certificates of Achievement and Awards, Guarantees, demonstrations, product comparisons, Pictures of your past jobs, Pictures of your office, pictures of your equipment, Better Business Bureau ratings, and real video to pull it all together and give your customer something to watch. The Video Business Card is the vehicle to provide and showcase your truths and accomplishments. Anything you have that can support what you are telling your customer to be true always include in your Video Business Card.
Step #5: The PYB Marketing Formula:
Low-Risk Offers
You cannot provide thorough education in your advertisements due to the high cost of space. However, your Video Business Card offers a way for people to receive more information about making a selection in your product or service, as well as to inform and EDUCATE people why you and your product or service is the best choice. By giving people your VBC to receive more information, you also allow yourself the opportunity to build trust and rapport with your new prospects. This is essential because one of the biggest mistakes you can make is to assume that people will buy now or never. The fact is, in most cases, only a small percentage of people are ready to purchase a product or service when they first read, see or hear an ad. This is why the VBC when left behind after your initial estimate, proposal or consultation is so vital for closing the sale. This is why the VBC has been so effective in closing more sales for businesses of all kinds.
So know this:
Your REAL Potential Wealth Lies In The "Green" Prospects:
The Ones Who Need More Time And More Nurturing Before They'll Be Ready To Buy
In business, realize that there's a process that a prospect must go through before he'll be ready to buy from you. He may need to learn more about this industry in general or he may want to know about you and why your offer is any better than anyone else's he's considering. Or maybe, he just doesn't need what you have...right now!
Your challenge is to educate and nurture each prospect along. But that was hard to do if you've got more than 10 prospects. Lots of business books and trainers talk about what's known as "relationship marketing" or the process of building a personal relationship with a prospect so he'll think you're his friend. After all, given a choice, we'd all like to buy things from our friends. But who can physically and mentally keep up with 250 “friends� That’s a tough row to hoe! The PYB marketing formula incorporated into your VBC solves that problem and builds this relationship that will lead you to close more sales and make more money at higher profit margins!
Step #6: The PYB Marketing Formula:
Vital Follow-up
This step is vital to your success because most of your prospects are not yet ready to buy. Once you've handed them your VBC this starts the nurturing process because of the video.. they get to know and trust your company at their own leisure and most of them will watch it several times. To continue nurturing them send a Personal Video Email Message that is warm, friendly and articulate stating you are here for them whenever they need anything. You also get the opportunity with your Personal Video Email Message to once again be seen and heard, vs. your competition (0) and to educate and reinforce to them why your product or service is the logical choice. Nothing is more powerful and effective than them seeing you again. This will build more trust and rapport and ultimately you’ll win their business.
Contact should be frequent, at least twice a month. We recommend once a week in many cases. If your follow-up remains educational in nature and is articulated well, your information will be well received and you will win their business.
Phone call follow-ups to prospects should be done with discretion. An occasional call to make sure they are getting the information they need, to answer their questions and to remind them of a low-risk way to try your product is usually fine. Phone follow-up requires superb communication skills. Calls should be carefully scripted.
Follow-up calls to homeowners is usually not a good idea. Make sure you are not violating the Do Not Call Registry if you choose to do so.
Why you need PYB implemented in your business?
“The Absolute Easiest Way to Close More Sales So You Can Make At Least an Extra $20,000 This Year. . 100% Guaranteed.”
If you are sick and tired of losing out because your marketing is broken…if you want to stop worrying about where your next sale or estimate is coming from…if you are frustrated or even a little disgusted with the amount of revenue your business is generating…and you want a simple, effective, and surefire way to start generating the steady flow of clients you deserve, then close the door, take the phone off the hook, and read this VERY carefully.
You are about to discover the solution
you’ve been looking for…
Why The PYB System Is More Powerful Than
ANY OTHER Marketing You Can Get Your Hands On:
Have you ever bought a book, tape, or seminar program on marketing that gave you some great general ideas, but didn’t really apply to your specific business, or they gave you the same old tired techniques that you’ve already heard a million times before?
I’m sure you have. The problem is none of these books or programs actually get it done for you. They all just tell you what you should and should not do. Implementation is key. Let me repeat that again, IMPLEMENTATION IS KEY. If you do not implement the strategies you learn then you will never move forward and grow your business. And you must know the right strategies to implement. Implementing wrong strategies can ruin your business.
Quite frankly most service company owners simply don’t take the time to learn this type of marketing, and quite frankly many don’t want to learn marketing, they simply want a constant supply of highly qualified clients that pay them good prices. They don’t want to be marketing experts, they don’t want to figure out how to do stuff, they simply want to take their skills and go out and do it.
We’ve developed proven marketing systems for service contractors that generates business! No one in the world has this system, and no one in the world can do what we do that has helped hundreds of service contractors generate thousands of dollars in sales.
Your SMC consultant will do your marketing for you and implement the Profitize Your Business™ Marketing System into your business.
Start right away closing more bids, winning more jobs and enjoying higher profit margins.
Hundreds of contractors are doing it everyday. Higher profit margins allow you to better provide for yourself and your family. You can start by learning a few simple techniques to begin with… put them into practice, then gradually move on to the more advanced forms of marketing. It’s that easy.
Why not win 4 out of every 5 jobs you bid on?
It's easy when you know the techniques that work...and just think about what that would do for your business.
Let’s talk specifics. Below are 10 definite strategies your SMC consultant will implement into your business.
- First, Two Most Critical Things You Must know BEFORE Creating Your Marketing Plan. You must understand the psychology of how your prospects buy and make their decision to buy from you or anybody else. You must understand the sales transaction processes of today’s savvy customers. There is no way I can accurately convey the importance of knowing these two fundamental pieces of information; it simply cannot be underestimated or your marketing and your business could be a complete failure and you’ll miss out on hundreds of thousands of dollars in sales.
- An Effective Phone Marketing Strategy That Will Instantly Have Prospects Acknowledging You As The Dominant Expert In Your City. By Implementing this strategy alone you will literally sway your customers' buying criteria in your favor and frustrate your competitors to no end. Best of all, it costs so little to produce and distribute.
- Proven Ready-To-Go Sales Letters That Guarantees You To Close More Sales. Most service business owners do a terrible job of writing persuasive sales letters and describing the benefits of what they have to offer. Follow up sales letters can make you huge amounts of money. Most service companies are not even doing it , so you win by default.
- How To Snatch Market Dominance From Bigger Competitors Even If You Don’t Have Their Manpower And Money. We will position your company so radically different from your toughest competitors that you’ll have new prospects eating out of your hand.
- Dirt-Cheap Marketing Strategies To Generate Leads and Fuel Referrals. You don’t need to spend a fortune on marketing to generate a substantial number of new clients. We’ll show you real-life examples of PROVEN marketing campaigns that will attract qualified buyers to you like bees to honey.
- The Heart of PYB. We Will Make It Virtually Impossible For Prospects To Shop You On Price While Enabling You To Increase Your Rates Substantially. Are you tired of spending countless hours preparing proposals and answering questions for prospects only to lose the sale to a lesser competitor with a cheaper price? We will show you how to prevent this from happening while simultaneously increasing your rates.
- How To Eliminate The Barriers That Prevent Customers From Buying. Many companies make it incredibly difficult for new prospects to do business with them. We’ll not only show you what you’re doing wrong, but also how you can eliminate these sales barriers to give your company a significant competitive advantage.
- A 2-Step Plan For Getting Killer Testimonials and Case Studies. Two of the most powerful marketing tactics you can utilize in your business are testimonials and case studies from satisfied clients. I’ll show you a simple 2-step process that will get your customers offering glowing praise and testimonials so powerful they will make you blush!
- How To Communicate Your Expertise To Prospective Customers So They Buy From You Regardless of The Price. Prospects don’t know how good you are until AFTER the sale; prior to that, they only know how good your marketing is. If you cannot accurately and concisely convey why a prospective customer should buy from you, you’ll be forever doomed to selling on price and losing bids you clearly should have been awarded
- Ten Steps To Turn Your Web Site Into A Non-Stop Money-Making Machine. You need a website that SELLS. Your web site is an important part of your 3 part advertising process. We’ll show you how to use it to convert new prospects to paying customers, eliminate low-paying clients, fuel referrals, and clearly communicate the value and expertise you’ve worked so hard to achieve!
How PYB Takes The Hard Work Out of
Selling and Closing on Your Estimates and Proposals
What we’re giving you is a full on marketing sales system customized to your business that’s proven to convert your prospects into real paying customers.
Using the PYB marketing system and strategies your SMC consultant will build an airtight case for you and present it to your customers through direct, in your face marketing that shows why you are the only company they want to do business with. It’s not fluff, it’s not flash; it’s the simple truth presented in the strongest, most effective direct way possible. The PYB system assists your buyer’s natural buying process.
“Profitize Your Business™”
CALL US TODAY FOR A FREE CONSULTATION
CALL NOW 1- 877-9GET-SMC
Vision & Mission
Vision
We are a diverse group of professionals with a unique mindset that focuses on delivering results. Our team provides marketing business solutions with a partnership approach.
Simply put, our vision is to provide the best marketing solutions to small to midsized companies around the country. To help the “good guys” who are ethical, honest and who truly deserve to be successful. Unlike many other marketing agencies, who simply promise the world and fail to deliver, SMC’s core competency is its small business marketing strategies. We create strategies that enable our clients to dominate their competition and close more sales. Once we develop the most effective strategy we implement it with a full array of marketing services.
Mission
To achieve our vision, we provide small and medium size companies with competitive business tools being used by multi million dollar corporations. We will align state of the art marketing technology to your specific business needs giving you a cost effective solution that competes with equipments that only rich corporations can afford.
Through our systems and in-depth strategic planning, we ensure that our clients grossly exceed their ROI. At the same time, our company values ensure that we always keep our vision in our sights.
Our Values
- We succeed only when our clients benefit from our work.
- We deliver excellence with high standards of integrity.
- We value the assets of individuals working as a team.
- We celebrate the diversity of people, ideas and cultures.
- We seek to grow through sharing knowledge with others in our team.
- We embrace change and innovation.
Our products and services will be of the highest quality, value for money and, whether sourced from within the company or externally, will always add the most value and use the latest and most effective strategies available.
About our CEO
FAQ
- How is PYB different from other marketing philosophies?
Our marketing will educate your prospects and really show them how you have what they need and that you are the clear choice to do business with. You will be able to personalize your communications and speak to each prospect individually. You will give your prospects what they need and want at the most critical time in the sales process. The heart of the PYB philosophy is to educate your prospects and not try to sell them, but rather help them along the way to make the right decision. Human nature demands that we always make the right decision. Buyers of today need to have an unshakable confidence that they’ve made the right choice. All of your marketing should be focused on developing trust and credibility. Remember this; your customers do not want to be sold to they just want and need the right information to make an educated decision.
- Most of marketing and advertising is wrong today, Why?
Because most businesses advertise the same marketing message, which goes something like this: “Here’s our name. This is what we do. We’re the best. ect.” This leaves the buyer to think one thing: "Come buy from us for no justifiable, rational reason besides we can do it." Most often you can commonly find this type of advertising in yellow pages, newspaper, magazines. even radio & TV. We call these ads “menu style” ads because all they do is simply state your name phone number and what you do. These types of ads offer no benefit at all to your customer because it doesn’t offer them anything of real value. It just hangs out there with the rest of the crowd and leads your prospect to think every company is the same which leads them to base their decision solely on price. These types of ads and marketing do not help your potential customer in anyway whatsoever.
- What is marketing supposed to do?
Marketing’s job is to make it clear you are the best choice to do business with regardless of price. A formula for marketing success includes 4 parts.
- Capture your target audiences attention by using hot buttons and headlines.
- Educate your prospects.
- State your case and back it up with undeniable proof.
- Lower the risk of doing business with you.
- What is the PYB Education Psychiatry?
We identify the important and relevant issues prospects need to be aware of, and then provide information and demonstrate how you stack up against those issues. We build a solid case for your business. Show evidence where appropriate and educate the customer about your industry. “Education Psychiatry” We simply educate them on your industry and show them what to look out for in choosing when choosing a company to hire.
- Why does content trump over everything else?
Content is king. Design should never upstage your content. We’ve all seen beautiful brochures or websites and we’re sure they fed the ego of the business owner when friends offer compliments on the wonderful design. The trouble is, wonderful design doesn’t necessarily help get the message across. It’s highly unlikely that a new customer would say something like, “We decided to hire you to do our $167,000 remodel project because you had the prettiest website.” What makes a person decide to buy from you is; easy to find good information, see great photographs, and read enough supporting testimonials to feel comfortable about you. They need and want this crucial information in order to make a decision to buy from you or anyone else. It’s all about good relevant content.
- Is there a place for creativity within the PYB model?
Absolutely. But the process is still 90% scientific... if you can properly identify the prospect's hot buttons and create good headlines and build your case you will get great marketing results without being particularly "creative."
- Is the PYB system really all that unique?
Yes it is. Most direct marketing books say "You need to get the prospect's attention," but there is no science behind how to do it. So, they default to creativity. This is why you see so many pretty postcards and brochures with absolutely no substance of good helpful information just nice pictures and some text. And usually that text is about the company and not about the benefits the customer will receive.
We explain how the brain works—in how your customers think and how they come to make a decision to buy from you or anyone. The PYB system shows you exactly how to convey your business and yourself as a trustworthy and highly respected and credible source of information. The key to the whole process is proper identification of the hot buttons and what we call The Education Psychiatry. These elements are completely missing in other marketing and advertising methodologies. - How long does it take to for a Consultant to implement PYB in to my business?
Depending on the complexity of your situation, it could take anywhere from a few weeks to several months to get the initial project in place.
- My business is unique... can this still work for me?
Absolutely. Each business is unique... but at the same time, all businesses also share some common threads which make the marketing process replicable from industry to industry. Since the PYB system is based on human nature that says people always want to make the best decision when they buy something, then marketing's job is to assist the decision making process. In any business, our job is to discover what the important and relevant issues are (ie, hot buttons) and then use the 4 part Marketing Formula to communicate those issues to your prospects.
- What qualifications do PYB Consultants have?
Our Consultants come from a variety of backgrounds--everything from business owners to executives to professionals. Each Consultant is screened and evaluated to make sure they have the right skill set and mindset to be successful. They are required to complete an extensive initial and ongoing training regiment.