Components of an Effective Marketing Plan
1. Offering a product or service that can be honestly perceived as being better that the competition's in terms of quality and/ or customer service.
2. Carefully determining your target customer and referral sources.
3. Possessing thorough knowledge of your target customers, including their exact hot buttons, and needs and wants.
4. Analyzing your competition carefully and correctly.
5. Present your business that allows you to demonstrate that your product or service is clearly superior to your competition's.
6. Accurately recognizing the importance of your product's and/ or service's key benefits as perceive by your target customers.
7. Prove (show real proof) your sales argument to be true to your target customer. Testimonials, Testimonials, and more Testimonials.
8. Applying The Profitize Your Business (PYB) marketing system & strategies.
9. Carefully calculating a budget that will allow you to achieve your marketing goals.
10. IMPLEMENTATION IS KEY. You must Implement your plan consistently. Assign responsibilities and time lines and seeing to it that actions are completed timely and effectively.
One of the best things about working with an SMC consultant is that they do all the work for you. Your SMC consultant will custom build a complete marketing strategy using the PYB principles. All you have to do is minor implementation.