How to Choose a Marketing Company:
Understanding What Is Wrong with Today's Marketing
Look through the yellow pages in any category and you’ll notice every ad under each subject says just about the same thing. They all look the same. They generally use what is called menu advertising, like a restaurant menu. These ads just tell you what services or products they offer and use a bunch of meaningless, unconvincing words and phrases like best quality, timeliness, great service, fast service, lowest price, personal attention, serving the community since forever or thorough. Effective marketing requires differentiating your product or service from your competition in such a way that it makes yours the clear choice over the others. Ads must be convincing. Menu ads totally fail this test. And it’s not the consumers fault to what happens next, The consumer thinks each company is the same so they base their decision solely on price.
You Must First Differentiate Yourself Then Add a Value Proposition to Your Services, here’s why…
Using "price" as an excuse for not selling is, sorry to say, just that: An excuse. Sure, we hear people are "price conscious", but that's because they've not been given a valuable measurement to gauge differently. So it's more correct to say they're "value conscious'. You and I are too -
For example, if I told you a book was $2500, you'd think that was nuts. Yet if that book contained a proven wealth-building formula that would put $25,000 in your bank account, you'd own that book! And it'd be a bargain. The value far exceeded the price. Same thing here.
But the usual sales methods and "pitch" is either so dull or full of technical jargon, customers can only think in terms of price (and how soon you can leave so they can "check around"!) They're only thinking in terms of "Price". Most salespeople fail to present in terms of valuable customer benefit which raises prices and closing ratios!
